Publication Desk

Problem

When you write for LinkedIn, email, and the web from scratch each time, the message drifts. Claims slip. Two weeks later you cannot point to a source for something you already said.

Why I built it

I needed one place for the ideas I actually stand behind, and one review before anything went out. Not more volume. The same message, with a source I can point to.

What I built

Everything I publish, on LinkedIn, email, or the web, comes from one library of ideas and goes through one review process. So my message is the same everywhere, and every claim has a source I can point to.

How it works

Ideas go into the library. They go through one review. Then they go out to LinkedIn, email, or the web. Social is not a second copy desk. It uses the same theme.

Why it matters

If the public record says three different things, people stop trusting it. One library and one review keep the story straight.