AI gives us new tools. Experience tells us where to use them.

For thirty years I’ve helped companies large and small fix the things that run their business: the software, the systems, the security, the sales process. Now I use AI to solve problems that used to be too slow, too expensive, or too tedious to fix at all. If something in your business is manual, confusing, or just not getting done, that is my favorite kind of problem.

Michael Traw

Experience

Decades inside the systems that run businesses.

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I’ve spent my career inside the systems companies depend on, from both sides of the table: building them, selling them, securing them, and living with them. The technology changes every year. The business problems underneath it mostly don’t. That’s why I start with the problem, not the tool.

Work

When I keep seeing the same problem, I build something for it.

Here’s what that has produced so far.

Live

CueSlip

Know what changed before you walk in the room.

Salespeople lose deals they should win because they walk into conversations not knowing what just changed at the account. Nobody has time to dig through the web every morning. CueSlip does the digging for you. Every weekday it watches the companies and people you sell to and hands you a short brief: what changed, why it matters, and a smart question to open with. Ten minutes of reading replaces an hour of research.

How I built it

Live

Authority OS

Sound like yourself. Consistently.

Most AI writing tools make everyone sound the same, and readers can tell. Authority OS is for executives and professionals who write their own LinkedIn posts and want them to sound like them. It keeps a bank of what you actually believe, helps you write from it, and never publishes anything without you. One post that starts a real conversation with a buyer beats ten that get scrolled past.

How I built it

In development

Cairn

Drop a mark. Find the path later.

Never lose a good idea again.

You read something useful, watch a great talk, or walk out of a meeting with a good idea. Two weeks later you can’t find it, so the next decision gets made without it. Cairn is a memory for everything you learn. Send it an article, a video, or a meeting from your phone. It comes back organized, summarized, and connected to everything you’ve saved before. I use it every day and I’m building it into a product.

How I built it

Internal tool

The Council

AI sounds confident even when it’s wrong, and it loves to agree with you. Before I trust an AI answer on anything important, I make two AIs argue it out: one defends the idea, one attacks it, and a scorekeeper that can’t be charmed keeps the record. It’s quality control for AI answers, and it’s one reason my clients can trust what I ship.

How I built it

Internal tool

Publication Desk

Everything I publish, on LinkedIn, email, or the web, comes from one library of ideas and goes through one review process. So my message is the same everywhere, and every claim has a source I can point to.

How I built it

Focus

What I’m working on now

  • Custom software for stuck problemsWhen off-the-shelf tools don’t fit, I build the small, focused app that does.
  • Getting found by people and by AIYour next customer may ask ChatGPT before they ask Google. I make sure you show up well in both.
  • Systems that rememberYour company keeps re-answering the same questions and re-losing the same lessons. I build memory into how you work.
  • Trustworthy AI answersIf your team makes decisions with AI, I add the checks that catch confident nonsense before it costs you money.
  • Sales preparation, automatedWalking into every customer conversation already knowing what changed.

Consulting

Have a problem that should be easier by now?

Tell me what’s stuck.

About

I’ve spent my career at the intersection of business and technology.

That mix is the point. I know how the work looks from the builder’s chair, the operator’s chair, and the seller’s chair.